Anyone today can set up a website. You don’t need to have a degree in web development, and you don’t need to be self-taught in the ways of programming. Before these modern times, you would need to be really good at developing web pages, code, and much more. With technology moving so swiftly today, you’ll find that there are some easy ways to setting up your site, and get moving forward with the dream of quitting your job, or just showcasing your hobbies online. Perhaps you want to have your business’s site look more professional, or you just want a nice blog, setting things up is easy and can be done in a matter of minutes. Even though this is easy, getting traffic to your pages is not. You will need to do a variety of things to attract visitors, and it starts with focusing on 3 essential pieces of SEO amidst the backdrop of web design.
Text Based Links For Navigation
Navigation is the most important thing that you can have on your site. If you are setting up multiple pages that are linked together, you absolutely need to make sure that you focus on this. Not only should you have navigation that is in text format, it should not be hidden or obscured. If you’re going to work with a variety of images, or flash, make sure that you also have an alternative method. The reason behind this is simple, you want to ensure that the end user is able to navigate through your page with relative ease. If they can’t move through your site at all, then they will leave and your bounce rate will end up causing your site to fail.
Clear Purpose and Call To Action
Whether you’re setting up an affiliate page, or you want to set up a larger page, you will want to make sure that you have content that clearly outlines what the main purpose of your page is. The last thing you want is for the user to be confused as to what you’re getting at, even if you’re only working on your page for the purpose of gaining affiliate commissions through links. You want to establish good content and clearly defined hierarchy through your navigation. The reason this is imperative is because you don’t want the bounce rate or the load speed to suffer, so make sure you don’t overdo it here.
Breadcrumbs Across The Page
This is something that some web designers have forgotten about and it shows. When you’re crafting content pages across several levels, make sure that you have bread crumbs. These are links that point to your home page, and back a page or two. This is aside from the use of navigation. The purpose of these are not just for users that are easily lost, but for search engines to crawl through. When working on SEO, you want humans to navigate your page easily, but you want robots and spiders to go through it with ease too. Breadcrumbs fulfills both roles with ease.
The above 3 pieces of search engine optimization are easy to forget, so make sure that you do not rush through the design and implementation of your website. Take your time and focus on the end user above all else. If you falter in this methodology, you will end up having a site that is hard to market on search engines. Without organic traffic, you will not be found with simple search queries. For those that are hiring web designers, make sure that the above elements are all used in conjunction with site design. Otherwise, you will end up missing out on the greater good of traffic that comes from SEO.